Pinnacle Worldwide 

Pinnacle member Strategic Objectives, Canada’s leading independent public relations agency which is now celebrating its 25th year, has earned more than a dozen top PR awards this spring. Recognition has come from the International Hermes Creative Awards, the Communicator Awards, the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC) Ovation Awards for outstanding public and media relations, community relations, special events and PR campaign photography.

Strategic Objectives scored three Hermes Creative Platinum Awards for M&M Meat Shops National Family Dinner Night (Best Community Relations) and Trident Splash National Cannonball Championship (in the Special Event and Publicity categories). The Cadbury Chocolate Couture Collection Fashion Show won a Gold Award for Photography. This international competition that recognizes outstanding work in traditional and emerging media, received more than 4000 entries.

The Trident Splash National Cannonball Championship also won the Communicator Gold Award of Excellence, alongside programs from many of North America’s most innovative marketers.

Additionally, Strategic Objectives took Gold, Silver and Bronze awards at the recent CPRS ACE Awards. Trident Splash National Cannonball Championship, which invited any Canuck who can tuck to compete, won Gold for Best Use of Media Relations and Bronze for Best Use of Special Events. The Silver went to M&M Meat Shops National Family Dinner Night, an annual online fundraising event and PR program created by Strategic Objectives for M&M Meat Shops. National Family Dinner Night has been embraced by hundreds of communities from coast-to-coast. This annual program will also be recognized with a top award at the CPRS National Awards on June 10, 2008 in Halifax.

On May 29, IABC Toronto honoured Strategic Objectives with three Ovation Awards of Excellence at its Toronto Gala. The agency’s campaigns for Trident Splash National Cannonball Championship and the Launch of Panago Pizza in Toronto each won an Ovation Award of Excellence in separate Media Relations categories. Strategic Objectives also won an Ovation Award of Excellence in Photography for its Cadbury Chocolate Couture Collection, celebrating the two things women love most: chocolate and fashion.

Headquartered in Toronto and founded in 1983 by sisters Deborah Weinstein and Judy Lewis, Strategic Objectives is recognized as one of Canada’s most creative, successful and celebrated public relations agencies. The firm provides Smart Ideas and Better Solutions to many of Canada and the world’s leading brands. Strategic Objectives is the only Canadian firm ever to be honoured with the United Nations Grand Award for Outstanding Achievement in Public Relations. A member of Pinnacle Worldwide, the Strategic Objectives team includes more than 50 PR professionals including representatives in Montreal, Calgary and Vancouver. For more information, visit www.strategicobjectives.com .