Pinnacle Worldwide 

Morrissey & Company, a Boston-based reputation management firm and member of Pinnacle Worldwide, has partnered with Synectics, a leading global consulting firm specializing in innovation and creativity, to help Safe Roads Alliance (SRA) further its mission of promoting safer driving among teens in Massachusetts. The project is intended to help the Newburyport-based non-profit investigate teen behavior and craft its messages and programs concerning safer driving to resonate with high school audiences.

Synectics, based in Cambridge, Mass., recently hosted a focus group during which teens expressed themselves creatively and shared their thoughts about common means of teen-to-teen communication, such as MySpace and Facebook. Morrissey & Company is helping Safe Roads Alliance integrate the focus group findings into promotional materials and presentations for SRA's High School Outreach Program which encourages teens to take driving seriously by participating in hands-on driver skills development courses.

SRA's High School Outreach Program includes free presentations to students, teachers and parent groups in Massachusetts schools and other organizations interested in preventing teen automobile crashes. Presentations include crash statistics, safer driving tips, and advice as to how teens can best improve behind-the-wheel skills and driving behaviors.

Morrissey & Company is an award-winning agency specializing in reputation management and a member of Pinnacle Worldwide, a leading international corporation of independently owned communications agencies with more than 60 offices worldwide. Through Pinnacle, members such as Morrissey & Company form strategic partnerships across the globe and gain access to top-of-the-line market research worldwide trends. For more information, visit www.morrisseyco.com.