Pinnacle Worldwide 

Carr Marketing Communications (Buffalo, NY) recently created a strategic advertising and marketing campaign for the launch of Allegany County’s new tourism Web site, DiscoverAlleganyCounty.com.

The campaign targets key regional markets in Buffalo, Rochester and Syracuse through television and online advertising. Advertisements prominently feature the Web site’s address and act as links directly to the DiscoverAlleganyCounty.com site.

DiscoverAlleganyCounty.com is the first stand-alone tourism Web site for Allegany County. It contains updated information relating to the festivals, events, and outdoor activities available in Allegany County along with details about restaurants, accommodations and shopping opportunities. Advertisements are featured on the "What 2 Do" segments on WGRZ-TV in Buffalo and WGRZ.com; Buffalo.com and BuffaloNews.com; News10NBC.com in Rochester; Syracuse.com; and WNYFamilyMagazine.com.

“Carr Marketing Communications was pleased to lend our considerable experience and expertise in tourism and destination marketing to help Allegany County launch its tourism Web site,” said Robert Carr, president of Carr Marketing Communications.

The Web site is a collaborative effort of the county’s Office of Tourism, Office of Development and the Tourism Advisory Board. Matching grant funds provided through the “I Love NY” tourism promotion program were used to help launch the campaign.

Carr Marketing Communications is an independent strategic planning and marketing communications firm, providing services to companies in the cultural arts, health care, financial services and environmental risk management fields.

For more information on Carr Marketing Communications, visit www.carrmarketing.com.