Pinnacle Worldwide 

Fresh off their trip to London, England, to accept the coveted IPRA (International Public Relations Association) Golden World Award for Excellence in Media Relations, Toronto-based Pinnacle member and PR powerhouse Strategic Objectives has won three prestigious new awards for its breakthrough work with Kruger Products.

On Friday November 16, their campaign, Luxury on a Roll – The Fashion Positioning of Cashmere Bathroom Tissue, took Gold for Public Relations at the Canadian Marketing Association Awards Gala in Toronto; and won two Silver Leaf Awards of Excellence – in Marketing and Photography – at the IABC (International Association of Business Communicators) National Awards on November 18, in St. John’s, Newfoundland.

"It’s truly an honour to be recognized for excellence in Public Relations by our peers here in Canada and around the world," says Strategic Objectives president and partner Deborah Weinstein. "We take great pride in creating breakthrough programming that contributes to our clients’ bottom lines. Our Cashmere program elevated an everyday commodity to the height of fashion, and helped increase Cashmere’s marketshare."

Headquartered in Toronto and founded in 1983, Strategic Objectives is Canada’s leading, independent, full-service public relations agency. The firm provides Smart Ideas and Better Solutions to many of Canada and the world’s leading brands. Strategic Objectives is the only Canadian firm ever to be honoured with the United Nations Grand Award for Outstanding Achievement in Public Relations. A member of Pinnacle Worldwide, the Strategic Objectives team includes more than 40 PR professionals including representatives in Montreal, Calgary and Vancouver. For more information, visit www.strategicobjectives.com .